Table of Contents
Amic Furniture needed a modern online store that reflected its premium brand and drove sales. Aoun Raza delivered exactly that with a fully custom Wix site under the project name Amic Furniture developed by Aoun Raza. This case study walks through every step, from planning to launch, showing how smart design and code create real business impact.
Businesses today demand websites that work hard behind the scenes. Let’s break down how this project turned vision into a high-performing digital storefront.
Project Goals for Amic Furniture
Amic Furniture sells handcrafted wooden pieces for homes and offices. They wanted an e-commerce platform that loaded fast, looked elegant, and converted visitors into buyers. Speed, security, and mobile responsiveness topped the list.
Moreover, they needed inventory synced in real time. Manual updates wasted hours weekly. Automation became a core requirement from day one.
Additionally, SEO played a key role. Local customers searched terms like “solid wood furniture near me.” Ranking high mattered for foot traffic and online orders.
Defining Success Metrics
Aoun set clear targets: under 2-second load times, 99% uptime, and a 20% conversion lift. He tracked everything with Google Analytics and Wix’s built-in tools. Data drove every decision.
He also aimed for zero cart abandonments due to checkout friction. Smooth payment flows kept customers happy. These goals shaped the entire build.
Choosing Wix as the Foundation
Aoun selected Wix for its flexibility and built-in e-commerce power. Velo allowed full custom coding without slowing the site. Templates started the design, but code made it unique.
For Amic Furniture developed by Aoun Raza, Wix offered fast hosting and automatic SSL. Security came out of the box. This freed time for feature building.
Furthermore, Wix’s app market connected to payment gateways easily. Stripe and PayPal integrated in minutes. Transactions processed securely from launch.
Customizing with Velo Code
Aoun used Velo to create dynamic product filters. Users sorted by wood type, price, or size instantly. No page reloads interrupted the flow.
He also built a wishlist feature with local storage. Visitors saved items across devices. Returning customers converted 30% higher.
Check Wix Velo documentation for technical details on custom coding.
Design Process and User Experience
Aoun began with wireframes in Figma. He mapped every user journey—from homepage to thank-you page. Clean layouts guided eyes to key actions.
Moreover, he chose a warm color palette with oak tones. Large product photos loaded in WebP format. Visuals told the craftsmanship story.
Additionally, he added subtle animations on hover. Buttons pulsed gently to invite clicks. Engagement rose without overwhelming users.
Mobile-First Responsiveness
Over 60% of traffic came from phones. Aoun tested layouts on real devices early. Menus collapsed into hamburgers, filters stacked neatly.
He used Wix’s mobile editor to fine-tune spacing. Touch targets met accessibility standards. One-thumb navigation became reality.
E-commerce Features Built In
Amic Furniture developed by Aoun Raza included a robust cart system. Items updated live as users browsed. Abandonment emails triggered after 15 minutes.
Aoun coded upsell popups based on cart value. “Complete the set” suggestions lifted average order value by 18%. Smart logic worked quietly.
Furthermore, he enabled guest checkout. First-time buyers completed purchases in under 90 seconds. Friction stayed minimal.
Secure Payment Processing
Stripe handled cards, Apple Pay, and Google Pay. Aoun added 3D Secure for extra fraud protection. Chargebacks dropped to near zero.
He also set up tax calculation by region. Customers saw accurate totals at checkout. Transparency built trust.
Learn more about secure payments via Stripe’s developer docs.
Inventory and Order Management
Aoun connected Wix to Amic’s Google Sheets inventory. Stock levels updated every 5 minutes. Overselling became impossible.
When items hit low stock, emails alerted the warehouse team. Restocks happened before customers noticed. Operations ran smoothly.
Moreover, order confirmations included tracking links. Customers followed shipments in real time. Support tickets fell 40%.
Automated Email Sequences
Aoun used Wix Automations for post-purchase flows. Thank-you notes arrived instantly. Review requests followed 7 days later.
He A/B tested subject lines monthly. Open rates climbed to 65%. Customer feedback improved product listings.
SEO Strategy for Local Dominance
Aoun researched 50+ keywords with Ahrefs. “Handmade oak dining table Lahore” became a focus. He optimized product pages with natural phrasing.
He claimed Google Business Profile and embedded maps. Click-to-call buttons drove phone leads. Foot traffic increased 25%.
Additionally, he built a blog section. Posts like “How to Care for Teak Wood” ranked fast. Organic sessions grew steadily.
Schema Markup Implementation
Aoun added Product and Review schema via Velo. Rich snippets showed star ratings in search results. Click-through rates jumped 15%.
He also optimized images with descriptive filenames. Alt text included keywords naturally. Crawlers indexed visuals properly.
For advanced SEO, see HubSpot’s local SEO guide.
Speed Optimization Techniques
Aoun compressed all images below 100KB. Lazy loading deferred offscreen assets. First Contentful Paint hit 1.1 seconds.
He minified CSS and JavaScript files. Wix’s CDN served assets from nearby servers. Global users experienced equal speed.
Furthermore, he removed unused apps. Core Web Vitals stayed green. Google rewarded the site with higher positions.
Performance Monitoring
Aoun set up PageSpeed Insights alerts. Scores below 90 triggered reviews. He fixed issues within 24 hours.
He also used Hotjar heatmaps. Click patterns revealed navigation tweaks. Bounce rates dropped to 32%.
Security and Backup Systems
SSL activated on day one. Aoun enabled Wix’s firewall and DDoS protection. Brute force attacks bounced harmlessly.
Daily backups ran to cloud storage. One-click restore meant zero downtime risk. Peace of mind came standard.
Moreover, he added reCAPTCHA to forms. Spam submissions vanished. Contact forms stayed clean.
Compliance and Privacy
Aoun included a GDPR-compliant cookie banner. Users controlled data preferences. Privacy pages linked clearly in the footer.
He also encrypted customer data at rest. PCI compliance covered card details. Regulations met every standard.
Launch and Post-Launch Support
Amic Furniture developed by Aoun Raza launched on schedule. Aoun monitored the first 48 hours closely. Traffic spiked without crashes.
He trained the team via Loom videos. Adding products took under 5 minutes. Independence grew quickly.
Additionally, he provided 30 days of free support. Minor tweaks refined the experience. Satisfaction scores hit 98%.
Ongoing Maintenance Plan
Aoun offers monthly checkups. Updates apply automatically. Performance reports arrive every 30 days.
He also suggests seasonal promotions. Holiday banners swap in with one click. Revenue peaks align perfectly.
Results After Six Months
Online sales grew 180% year-over-year. Average order value rose from $320 to $485. ROI exceeded expectations.
Moreover, organic traffic doubled. Blog posts ranked on page one for 12 keywords. Brand visibility soared.
Additionally, customer lifetime value increased. Repeat buyers loved the wishlist feature. Loyalty became measurable.
Client Testimonial
“Working with Aoun transformed our business. The site looks stunning and works flawlessly. Sales keep climbing.” — Amic Furniture Owner
Scaling for the Future
Aoun already plans phase two. Membership logins for bulk buyers come next. Wholesale pricing hides from retail users.
He also eyes multi-language support. Arabic and Urdu versions launch in Q1 2026. Global reach expands naturally.
Furthermore, AR product previews integrate soon. Customers view furniture in their rooms. Engagement will skyrocket.
Why This Project Stands Out
Amic Furniture developed by Aoun Raza proves custom code and smart platforms win. Every feature serves a business goal. Results follow logic.
Aoun documents every step in Notion. Clients understand their site fully. Knowledge transfer completes the package.
Explore more projects at portfolio. See e-commerce tips too. And check Wix speed guide.
FAQs
How long did the Amic site take to build?
From kickoff to launch: 2 weeks. Custom features added no delays.
Can I add more products easily?
Yes, the dashboard lets you upload in bulk. Training takes 15 minutes.
Is the site secure for payments?
Absolutely. SSL, PCI compliance, and fraud detection protect every transaction.
Will it work on all devices?
Yes, fully responsive. Tested on iPhone, Android, and tablets.
What if I need changes later?
Just message Aoun. Updates happen fast with clear pricing.
Ready to launch your own success story? Visit aounraza.mrwebapp.com today and let Aoun Raza build your next Wix masterpiece.
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